An Invitation from The Association of Support Professionals
Would you spend $1,000-$2,000 to get a really objective benchmarking analysis of your Web support site?
If so, let me offer a suggestion: consider entering our annual ASP Best Support Websites competition.
Naturally, the focus of the competition is on the top-ranked sites. But many companies enter even though they know they’re unlikely to end up an award winner.
The reason: Everyone who enters gets back a confidential, detailed profile of how their site scored in 22 separate performance categories. And the report also shows how these 22 scores compare against averages for companies their size and for all the other entries–precise benchmarks you otherwise couldn’t buy at any price.
And the scores you get back aren’t just one person’s anecdotal opinion. Every site gets reviewed by at least five independent analysts, using a scoring system that’s been fine-tuned over the past twenty-three years. If there’s an industry-wide yardstick for excellent Web support, this is it, hands down.
The report you get will show how your site compares against your peers in a wide range of areas– usability, design, navigation, knowledgebase and search implementation, interactive features (forums, e-mail, chat, etc.), the quality of customer experience, technology, use of metrics, and much more. You’ll see where your site is delivering state-of-the-art self-service, and where you need to catch up to the competition.
Not a bad deal for an entry fee of just $1,000 for a small company ($200 discount for members), $1,400 for a medium sized company ($300 discount for members), and $2,000 for a large company ($500 discount for members).
Think about the value of this kind of independent, objective assessment the next time you’re lobbying for budget dollars for a site upgrade. Or looking for recognition for a job well done. As the folks from MasterCard might say: “Priceless.”
If you’re curious about how the “best sites” process works, just look through the Awards links in the navigation box at the top.
You’ll find a copy of the scoring system, an FAQ, and an entry form. And if our Web site leaves you with any nagging questions, drop me a note and I’ll try to help.
I look forward to seeing your entry!
Association of Support Professionals