The Support Experience

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ASP is partnering with SupportLogic to help them with their upcoming event SXLive. This conference will be virtual on April 5-7, 2022. The focus is on the Support Experience, something that we believe is of vital importance in this subscription economy for technology (and other) products and services. In fact, we rethought the scoring of our ASP Best Support Websites competition a few years ago to put more weight on the experience. Customer Success is critical and that is driven by the Customer Experience, which is mostly driven by their Support Experience. This makes the importance of support much higher than ever before. Sure, it is very important to get new customers, but if you can’t hang on to them, it doesn’t matter. You will not make any profit and you will go out of business quickly.

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