There’s a new kid in town – Customer Onboarding. It sometimes goes by different names and there are rumors that it used to be something else that has now come back with a new look. The fuzzy definition of it is that it’s about how a company welcomes, or brings on board, a new customer. Of course, there’s nothing new about companies getting customers, so what’s the buzz about? The Association of Support Professionals (ASP) decided to find out via in-depth research, telephone interviews with consultants, and anonymous interviews with members of ASP and the Linked-In ASP Interest Group (references are listed at the end of the report).
