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Technical Support Newsletters
Publication date: 12/00

Executive summary

E-mail newsletters have proven to be an effective way to build customer relationships and attract Web traffic. But there is also a growing amount of competition for the mindspace of potential readers, so poorly-implemented newsletters often end up ignored.

This report draws on the experience of support managers and e-mail experts to suggest ways to develop a successful e-mail newsletter strategy. Topics include:
  • Building better mailing lists
  • Creating a content strategy
  • Style and format
  • Tracking customer satisfaction
  • How to avoid the spam cops
  • Case Study: Trellix

Copies of the survey are free to ASP members in the members-only area.

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