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www.ASPonline.com |
ASP Forum
Title Escalation for Trainers?
"The people we call 'trainers' also provide individualized
advice and insights to our clients, but we often hear that
the advice isn't taken seriously because it comes from
someone with a fairly low-level job title. Is there a better
term that would inspire more respect?"
—Sonny from Seattle
Sonny—
Job titles do make a big difference in how people are perceived.
My favorite example is the banking world, where the sales
reps—the people who are peddling credit cards and
mortgages—are all "vice presidents."
There are a lot of possible titles that would work in your case,
but probably the most flexible is something like "Implementation
Consultant." That implies that their role is to offer advice,
and also suggests they have a specific area of expertise (using
"consultant" by itself as a title is bound to inspire all the
usual consultant jokes...).
One benefit of this kind of title inflation is that your trainers
will probably feel some pressure to take their advisory role more
seriously. So your clients will benefit, too.
—Jeffrey Tarter
Executive Director, ASP
jtarter@asponline.com
[If you have any other advice on this question, please send an
email to membership director Jane Farber at jfarber@asponline.com,
and we'll post your feedback.]
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